Can I @handle it? The effects of sponsorship disclosure in TikTok influencer marketing videos with different product integration levels on adolescents’ persuasion knowledge and brand outcomes
- Creator: van der Bend, Daphne L. M. , Gijsman, Nerine , Bucher, Tamara , Shrewsbury, Vanessa A. , van Trijp, Hans , van Kleef, Ellen
- Resource Type: journal article
- Date: 2023
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers’ well-being
- Creator: Barari, Mojtaba
- Resource Type: journal article
- Date: 2023